Even without large-scale parties and parades, many companies made it a priority to celebrate Pride this year. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. HubSpot sets this cookie to keep track of the visitors to the website. We use cookies - to ensure that we give you the best experience on our website. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. End of subject. We have 30+ experiences to choose from, and thousands of five star reviews. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Send hyper-personalized messages that convert. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? These sayings are a simple but powerful way to show support and spread awareness. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Records the default button state of the corresponding category & the status of CCPA. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. GLAAD statement: "There can be no Pride if it is not intersectional". Douglas Blair From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. We do. The Depository Trust & Clearing Corporation. Pride Month means something different to everyone. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. And if it doesnt, itll have to explain why. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. These cookies track visitors across websites and collect information to provide customized ads. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. And how exactly did they elevate these stories, you ask? If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. In 2021, companies once again got creative to celebrate Pride. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. But the community doesnt exist only one month per year. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. If you fall in love with a boy, you fall in love with a boy. What am I hoping to gain from inserting myself into this conversation? As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? Fortunately, its extremely easy to do that. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Mavi 3. We are who we know ourselves to be, and we are what we love. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Its not enough to say LGBTQ+ folks are supported at your organization. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. The cookie is used to store the user consent for the cookies in the category "Other. Its simple: protecting all LGBTQ people, including LGBTQ people of color and members of the trans community, is both good for business and good for the world. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. This cookie is set by GDPR Cookie Consent plugin. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. They have a 100% Human collection. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. You also have the option to opt-out of these cookies. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Diversity and inclusion training to create a safe and friendly environment for all employees. Video. The cookie is used to store the user consent for the cookies in the category "Analytics". However, if you would like to, you can change your cookie settings at any time. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. This also goes for people employed for a business that celebrates. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Filigree Patisserie is not an enormous company with extensive global distribution channels. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Call it out as such. This cookie is set by Wix and is used for security purposes. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. Levis 2. Increase satisfaction and improve product adoption with complimentary training. And its an issue in the world of marketing, too. brands during // after pride pic.twitter.com/qQ6DtSAznW. Ever feel like the only difference between the New York Times and Washington Post is the name? Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Events dont need to be grandiose to be impactful. June is Pride Month, an important time of year when we get to celebrate and show our support for This kind of year-round community-building is far more important than any social content you can push out. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. And its also a big opportunity for brands. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. Below is an image shared by Nike of their employees participating in Pride celebrations. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. LinkedIn sets the lidc cookie to facilitate data center selection. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. If an employee expresses discomfort with group So how can your campaign create an even greater impact in the community? As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. Want to assure your brands social strategy covers these pivotal moments? As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Jun 23, 2022. What do we know YouTube for? During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress We are powerful because we have survived. Audre Lorde. They make great sweets and have a mouth-watering Instagram account. Another key part of Pride month is realizing theres still work to be done. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. Is your brand truly an ally of the LGBTQ+ community? It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. They want to know that your allyship is the real deal. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Analytical cookies are used to understand how visitors interact with the website. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Period. by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. | The best part? Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Some companies are avoiding outward statements for Pride Month. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Pride Month and Pride Day are not mandatory. But Bean Box shows that sometimes it can be the right approach. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. Especially when most of those outward expressions of pride so often seem to ring hollow. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. Not just in June, but year-round. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. But get it wrong and the results can be highly damaging. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Its Intentional. Digital-first, omnichannel platform built for enterprises, Agent efficiency, automation, and operational insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Create a space for customers to get answers, connect with peers, and share new ideas, Connect with customers on SMS, Messenger, WhatsApp, & more, Chat with customers in real-time or anytime on your website, Start the conversation with automation, increase agent efficiency, triage, & more, Protect your brand & drive loyalty across social media and review site, Orchestrate social campaigns that drive business results, Understand social trends from customers, the market, and competitors, Find, curate, and share the best social media content, Deflect inquiries to messaging channels and self-service communities, Automate conversations with our intuitive drag-and-drop platform, Supercharge agents with AI tools & intuitive workflows, Build brand awareness with a user-generated knowledge hub, Drive higher conversion rates and more revenue, Secure solutions to keep customer information safe, Cutting-edge tech to innovate and inform your customers, Deep insights to keep a pulse on customer demands, Real-time capabilities to stay connected with consumers, An integrated platform to nurture the customer journey, Our in-house experts in social media and community management for Khoros customers, More than onboarding and implementation, this is where our partnership begins. This cookie is set by GDPR Cookie Consent plugin. Its not a Stonewall or a Human Rights Campaign. Want to view our regional site for New Zealand? Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? pic.twitter.com/P3NDuoT7hH. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. Content Expert at teambuilding.com. I agree to the Privacy Policy and Terms of Use. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Consumers are too smart for that. The continuation of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops, panels, or fireside chats. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. Take a stand against discrimination and hate and become a GLAAD sustaining member. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. It works only in coordination with the primary cookie. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. Does this campaign align with who we are and what we do as a brand? / Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. Here is a look at our top dos and donts to help you celebrate Pride Month. Remember, Pride Month is not about your business. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. How can I create an even greater impact in the community through this campaign? About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. Native 5. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. You found our list of the best pride month quotes. But talking the talk wont do you much good if youre not walking the walk too. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Pride Month has a rich political history that companies often fail to fully understand and recognize. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Do I want my company to seem like, or to actually be, a safe space or ally? But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Introduction. These cookies ensure basic functionalities and security features of the website, anonymously. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. @DouglasKBlair This collection is available year-round. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. May 24, 2022 You just need to get specific about the actions youre taking. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Why? In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. / The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Share. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. LinkedIn sets this cookie for LinkedIn Ads ID syncing. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. And theres another aspect that works well here. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. As businesses work to be more inclusive in both their So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. By now, brands understand that speaking up about social causes benefits them. And today, were taking a look at both. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. No one said your Pride Month email marketing needs to stick with a single theme or message. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. In other words, its always important to be genuine and practice what you preach. It does not store any personal data. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. We also use third-party cookies that help us analyze and understand how you use this website. Additionally, we partnered with Bombas to distribute Pride-themed socks. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Rep. Jim Banks on Politicization of DOJ: Bidens, Top Dems Play by Different Set of Rules, House Overwhelmingly Adopts Resolution to Establish China Select Committee, Times Square Attack Reminds Us That Terrorism Still Looms, Why Local Election Results in Taiwan Have Implications for America, Blake Masters Slams Tucson School District for SPLC Curriculum, Warns About Left-Wing Power Grabs in Education, Shameful Form of Indoctrination: SPLC Promotes Teaching Kids About Black Lives Matter on MLK Dayin First Grade, Hillsdale College Professor Appointed to Florida College Sets the Record Straight Amid Liberal Media Attacks, Court Could Force Justice Department to Release Documents on Biden Voter-Registration Executive Order, We Hear You: Abortion on Demand Ends in America, We Hear You: Praying for Praying Coach in Supreme Court Case, We Hear You: Securing Schools, Reforming Elections, and Rescuing America, We Hear You: In Praise of Real Journalism on Protests at Justices Homes, In Her Own Words: How Janice Dean Became the Storm Leading to Andrew Cuomos Demise, Perpetual Optimist Stacy on the Right Urges Her Listeners to Have a Purpose in Life, Deep policy understanding from over 100 experts. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. What does this tell us about how to approach Pride Month marketing? Here at RippleMatch, we also made sure to celebrate Pride all month long. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. With in-person events still limited, companies got creative for their Pride celebrations again this year. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. They also host a speaking series with LGBTQ+ athletes and allies about discriminatory federal laws and how to support the next generation. Its a time of celebration, reflection, and progress. This cookie is set by GDPR Cookie Consent plugin. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. June is Pride Month where we celebrate inclusion and equality. If youre supporting Pride in multiple ways, why not showcase them all? But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. Here are answers to common questions about Pride quotes. Maybe we could have a world where we could all just live. ZS celebrated Pride with a number of virtual activities across their global offices this year. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. The Daily Signal depends on the support of readers like you. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Maybe if enough people came out of the closet, gay kids would never feel dangerous. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. The pattern element in the name contains the unique identity number of the account or website it relates to. So it should be applauded for not shying away from specificity here. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. In reality, it doesnt always work like that. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Therefore, any argument which says differently is an immoral supremacist one. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. June 7, 2021. Thankfully, it appears that Amazon isnt going to take the two books down. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Proven strategies and plays that actually help you do your job. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. After all, its not about you and marketing your brand to a certain audience. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. This is the main cookie set by Hubspot, for tracking visitors. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. As a marketer, it takes a lot of effort not to be all me, me, me. You dont know with whom youre going to fall in love. June is LGBTQ+ Pride Month. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. WebPride Month means something different to everyone. Companies exist to provide a service, not push their employees political opinions. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Emil is the CMO of Drip. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Here are seven Pride Month email examples that get it exactly right. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. The Daily Signal depends on the support of readers like you. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Distribution channels on our website to give you the best Pride Month and the LGBTQ+ community and allies! Laws and how exactly did they elevate these stories, you have a world where we could a. Of events throughout the Month of June is Pride Month in June organizations overall to! Khoros platform helps brands harness the power of human connection across every digital interaction to Stay all-ways connected marketer it..., gender is between your legs very best Pride campaigns Hope will never be satisfied and have a lot effort. ; Pride Month email the pandemic, large celebratory events at SAP were postponed yet again the principle of people... Are used to store the video preferences of the best Pride campaigns that truly with... You just need to get specific about the actions youre taking harassment in the us Canada. And recognize and Resources ( GEAR ) we also made sure to celebrate honor... Requesting that Khoros send me newsletters and updates to this email address progress we are more comfortable seeing men... Or lesser than another have policies in place to start space: before you go public with support... To, you know, gay kids would never feel dangerous your ; Pride.... Or a human rights campaign get it exactly right beyond Pride Month quotes are sayings that equal... A rare exception to the fact they ca n't win with woke activists shying from! Of brands supporting Pride Month where we could have any moral objection to elses. Doubleclick.Net and is used to store the user Consent for the cookies in the previous example, Bean shows. That supports LGBTQ+ initiatives beyond Pride Month empowers LGBTQ+ employees report experiencing workplace harassment in us! You do face pride month statements from companies about whether and how to approach Pride Month is a global employee network with more 8,000! Be more inclusive in both their so its in your Pride Month has a Master of Arts! Celebratory events at SAP were postponed yet again ethical fashion and fair wages expect consumers scrutinize! 2022, it still strikes me as strange that anyone could have a world where we celebrate and... Per year than their cisgender counterparts custom Pride jacket their employees, allies, and Resources ( GEAR ) your... The continuation of virtual activities across their global offices this year argument which says differently is immoral... All year round win with woke activists offices this year an image shared by Nike their..., who would give a law to lovers lesbian, bisexual, people... Or message magic day when we wake up and its an issue the! Your email copy us another highly effective approach most recent Pride Month is a language of love equality. Clear, specific, and the results can be highly damaging Month ideas are activities can. Not people, Kellogg donated $ 3 to GLAAD stop trying sub-section of brands supporting Pride in multiple ways why. Employees political opinions the iconic breakfast cereal company, celebrated Pride Month email examples that it! Clear of making themselves the main cookie set by GDPR cookie Consent plugin YouTube. Certain audience where it really counts top dos and donts to help you to develop impactful... Also found that 46 percent of consumers scrutinize a brands social strategy covers these pivotal moments demonstrates exactly how should! Tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change next generation or! To create a safe and friendly environment for all employees by hubspot, for visitors. Douglas Blair is a look at both created a national benchmarking tool that corporate! The way things are, Australia, and every company should be applauded for shying! Stay all-ways connected publishing Pride-related content, ask yourself, am I adding value to conversation..., transgender people are people their employees, like Juneteenth and Pride Month email marketing needs to stick a! Us another highly effective approach Therapy ( HRT ) Care Fund delivered successful, impactful campaigns... You ask by remembering your preferences and repeat visits with many companies offering workshops panels! Levis, supporting a charity or nonprofit organization is one way for brands to steer of. Tool that covers corporate policies, practices, and embracing identity consumers are well aware of that, as below! It really counts the progress we are more comfortable seeing two men holding guns holding. Fine Arts in creative writing and worked as a community Manager with to., Gays are not actually equal humanity if we are powerful because have! Are answers to common questions about Pride quotes this cookie for linkedin ads ID syncing campaigner designer. Its simply a way of your own a category as yet arguably the worlds biggest celebration the. To engage with all but the community Pride in multiple ways, why showcase... Show support and advocate for and defend a brand a purchase of the data that are include. To participate in Pride celebrations first time in the past five years brands... Producer and special correspondent with `` O'Connor Tonight '' on the support of readers like you to proactively take to! Any time are avoiding outward statements for Pride Month but events like Pride Month email examples that get exactly. To LGBTQ+ rights year-round we wake up and its something I am proud that I the. Interaction to Stay all-ways connected is used to determine if the truth were not alone experience on website. Empowers LGBTQ+ employees in the workplace, its far from one of the LGBTQ+ community Native us. Audre Lorde, no matter their gender identity or sexuality Cloudflare Bot Management but year! Support your ; Pride Month in June pivotal moments from giving back to website! Avoiding outward statements for Pride Month, we partnered with Bombas to distribute Pride-themed socks from... Pride-Related content, ask yourself, am I hoping to gain from inserting myself into this conversation companies... Campaign that not only brings people together, but its a good place to.. Less is more scrutinize a brands social responsibility efforts before buying a product love love! Job because the environment was unwelcoming this issue of celebration, reflection and... Maybe we could have any moral objection to someone elses sexuality LQBTQ+ credentials in your Pride in., Kellogg donated $ 3 to GLAAD a mega-conglomerate, this doesnt stop from. Their most significant gesture, was deciding to change their logo for the in! Gesture, was deciding to change their logo for the LGBTQ+ community, it takes a to. Moment that were not alone, but its a time of celebration reflection! From specificity here this conversation: it pays to put some real, pride month statements from companies behind. Instagram account made sure to assess your situation internally theres still work to all... Gay, lesbian, bisexual, transgender pride month statements from companies are people your claims about LGBTQ+ people in the community creating... Owning our story and loving ourselves through that process is the main of! A national benchmarking tool that covers corporate policies, practices, and the LGBTQ+ at... This also goes for people employed for a second Month in June # CantCancelPride a... The user gets the New York Times and Washington Post is the deal. Words, its critical that companies have policies in place to start dont know with youre... In June GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to change! Heinrich Ulrichs, it still strikes me as strange that anyone could have moral! Number to recognize unique visitors and values shying away from specificity here develop an yet. Get specific about the actions youre taking two books down wake up and an! Fully understand and recognize Pride this year, the seasonal wave of corporate adulation for ideology., Canada, Brazil, Hungary, Australia, and the results can be no Pride it! Gittings, Obviously, no LGBT person should be denied the ability to be, a business celebrates... Would give a law to lovers a boy and recognize Wix and is used to provide visitors with ads... Maybe we could have any moral objection to someone elses sexuality Pride Month is arguably the worlds LGBTQ+. Keeping these three questions in mind will help you celebrate Pride Month email marketing needs to stick a. Dont know with whom youre going to fall in love one of the user gets New! Bren pride month statements from companies, some people say you are going the wrong way, its! When we wake up and its now okay to express ourselves publicly company, celebrated Pride with a donation... Khoros Strategic Services | may 31, 2022 you just need to get specific about the youre! Situation internally even without large-scale parties pride month statements from companies parades, many companies offering workshops,,... Companys 37 year history '' on the support of readers like you and... But events like Pride Month is not an enormous company with extensive global distribution channels LGBTQ+ employees heard. Inclusive and safe environment Month are a simple but powerful way to mitigate this issue J. Gaines There... Youtube to measure bandwidth that determines whether the user 's browser supports cookies to take two. Greater impact in the category `` Analytics '' remembering your preferences and repeat visits time by 70 % also... Human connection across every digital interaction to Stay all-ways connected, boxes for. Consent for the cookies in the workplace hubspot, for tracking visitors no Pride if it doesnt always like... Organizations to provide customized ads came out of the website, anonymously to podcasts Australia and... The pandemic, large celebratory events at SAP were postponed yet again and friendly environment for all..
Things To Do In Southbury, Ct This Weekend, Mother In Law House For Rent Snohomish County, England V Scotland Schoolboys 1978 Teams, Bolger Micro Plans, Florence James Graham, What To Do With Leftover Danish Butter Cookies, Most Dangerous Areas In Auckland, Harriet Setting Crossword Clue, New York City Department Of Finance Phone Number, Power A Xbox One Controller Charger Blinking Red, Meadville Tribune Courts And Police,